Re/Max Realty Specialists Inc.,
Brokerage Independently Owned & Operated
*Sales Representative

Blog by Krisztina Neglia

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Welcome To My New Website!!

I’m so excited to finally unveil my new website – it’s been most of the summer and fall in planning and designing, so I can’t wait to finally see it in action! Why re-design? In this internet age, where most home and Agent searches start (and often end) with the computer, it was crucial for me to stand out. I needed a site that would encompass all my social media (YouTube videos, Facebook and Blog) and was easy to navigate. My old site served its purpose but was a little too basic, a little too cluttered and a little too template-y. (Alright so that’s not a word – but you all know what I mean!!) It was also important to showcase each member of my Team and provide a search page for their listings and selling areas. So now, users have the ability to narrow their searches by city – Oakville, Mississauga, Toronto and Milton. A re-design was also a crucial step in moving forward digitally from a Search Engine perspective – that is, the ‘back end’. The more elements pulled together on my own website, the better my website will rank when the public puts in search engine words – such as Oakville Real Estate. The better I rank on Search Engines, the more traffic to my website etc. etc.

 

The most important goal of my re-design was to have a professional look with the content to back it up. I wanted users to be able to spend some time on the site, be educated on the Home Buying or Selling process and give them the ability to get to know me and my Team. That’s why we not only showcase listings, but provide a lot of How-To information via access to my numerous video series such as ‘Real Estate 411’ and ‘1 Minute Home Tips’ as well as virtual tours of the communities we sell in with my new ‘Living In…’ series. I also wanted the website to reflect my Team’s identity, both with the tangible – colours, branding, clean lines, and the intangible – professional, honest, energetic. All of my marketing pieces (postcards, signs, business cards, newsletters) and all of my advertising ultimately point the user to my website. This is where potential Buyers and Sellers start their information gathering. Every user is a potential Client, so it’s my job (and the job of my website) to easily inform, educate and welcome them. I am especially thrilled to be able to showcase multiple videos at the same time. If there is a topic a user is interested in – Market Trends, Internet Marketing, Open Houses, Staging, Selling the Expired Listing, Colour Trends – chances are I have a video that will help inform them. (And if it’s not in the library already, let me know – I’m always shooting new video content!!) I hope you enjoy the site, and spend a bit of time browsing the new content!!