Last week, Re/Max held their January Kickstart event…meant literally to kick our butts into gear for the New Year, get us excited about the market and advise us on trends and innovations. It was great to hear Craig Alexander (Sr. VP & Chief Economist of TD Bank Financial Group) who forecasted a more balanced and steady market for 2012. (It’s always good to compare my own previous forecast of 2011 and my own feelings about the 2012 Oakville Real Estate Market and see that I’m on the money!) He reiterated something I’ve said many times: STOP LISTENING TO THE NEWS when it comes to the Real Estate Market. They have a “Sky is Falling” mentality and are often late to the table with actionable information. He also commented on the Condo Market, saying it will be flattening out in 2012. In the last 2-3 years, 30% of first time Buyers bought into Condos. This year it is projected that number will fall to 10%, which is a concern in the Toronto Real Estate Market where 35,000 new units are being built in the downtown core. However, rentals are increasing across the board and across the GTA. His thought: if you have money to invest, Real Estate is a great option to think about. (Personally, I own several Investment Properties and feel very qualified advising Clients in this area.)
Psychotherapist, Dr. Hank Weisinger spoke on “The Emotionally Intelligent Real Estate Agent”, discussing how important listening and mindset is when dealing with Clients. As most of you know, one of my degrees is in Psychology and I have often said that I use that training on a daily basis in this business. Of particular interest to me was the talk by Gary Vaynerchuk, founder of Vayner Media, innovator of Wine Online and NY Times Bestselling Author. He pushed home the point of the importance of Social Media to maximize your brand and felt that Social Media Marketing would completely change the way we do business over the next 5 years. He reminded me to continue to embrace Facebook & YouTube and find innovative ways to use and incorporate them into my Marketing Strategy. His energy and enthusiasm was catching…I’m embarking on fully utilizing my Twitter Feed and I’ll soon be participating in Four Square.
As well, it was great to exchange ideas with other Re/Max Agents. I had lots of positive feedback on my new website and many compliments on the content. And some said my talk on YouTube at last October’s conference was more educational than some Speakers! Now that’s a compliment. (You can check out that video link on my About Us page here on my website!)